Ambrosia also organises the mega-alcobev trade event INDSPIRIT which includes exhibition, conference, All India Bartending Competition, Tasting Sessions and Awards bringing the entire alcobev industry under one roof. Ambrosia was responsible in 1996 to form the apex body of distillers and brewers to form the CIABC. Ambrosia is the only English magazine catering to the wine and spirits industry in the Asian region and good number of copies are being sent outside India.